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These lists can be sent via USPS standard marketing mail or Every Door Direct Mail. If you offer services or goods that a lot of people use, this is a great way to draw a large audience or make a big announcement about new locations, products, or special events. You can even rent these lists from various brokers or providers. The cost of this type of list is fairly low because it’s not very targeted.
#Usps direct mail marketing zip
You can send mailings to entire carrier routes or ZIP codes, based on your preference. Types Of Mailing Lists Saturation Mailing ListĪ saturation mailing list is a list that’s derived from geographic location information. First up, we’ll discuss the types of mailing lists and direct mail options, and then we will look at things like the costs, advantages and disadvantages, and how you can make direct mail marketing easier by partnering with a 3PL solution like ours. They do so by creating mailing lists and then sending out targeted advertisements or marketing mail to people based on various factors.
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That way, you’ll have a better understanding of how useful it might be to your business.īusinesses of all kinds use direct mail marketing. There are plenty of ways to utilize this marketing tool, so in this guide, we’ll take a detailed look at exactly what this mail is, who uses it, and how it works. Direct mail marketing is the process of marketing to customers by sending out flyers, brochures, letters, or other media via the USPS or other shipping services to be delivered to physical addresses.